Each year, graduate program advisors who receive funds to support their recruiting efforts are eligible for the Graduate School’s GEMMY Award, named for the Graduate Enrollment Management (GEM) Program. This year’s winner, like her predecessors, used a student-centered approach and some creativity to increase applications and enrollment in her program.
At Ball State University’s annual Graduate School Recognition Ceremony the Graduate School honored Dr. Annette Leitze for her recruiting efforts in graduate education. As a mathematical science graduate advisor, Leitze has been actively involved in the GEM Program, showing evidence of increased applications and enrollment, and employed innovative recruitment strategies that serve as a case study to be shared with other departments.
“Ann is a tremendous asset to Ball State,” said Online and Distance Education Marketing and Communications Director Nancy Prater. “In all of my interactions with her, it is obvious that she puts students first. Her graduate students are working teachers who are juggling many things in life. She is always thinking about what is best for them.”
Through her participation in the GEM program Leitze has continued to refine her recruiting efforts and using varied strategies to attract students from across the state. With Ball State being a leader in teacher education in the state, Leitze has maintained a strong focus on recruiting Indiana teachers who are aware of Ball State’s reputation.
But one of the most important, and often time consuming, aspects of recruiting is the continued personal contact with prospective students. Leitze said knowing her audience and their needs helps her determine the best type of communication and the kind of information they need and when they need it. Software can assist with sending out emails and managing contacts, but the message is just as critical.
In the fall, Leitze, like past GEMMY winners, will have the opportunity to share in more detail her recruiting efforts during a training session for graduate program directors and advisors.
This post was written by Ciara Johnson, a second-year graduate student at the Center for Emerging Media Design and Development and a former graduate assistant at the Graduate School.